Optimis is a dynamic, multi disciplinary team. We provide expert, innovative and flexible advice to landowners, developers, community groups, businesses and rural enterprises with an interest in land and property.

Our detailed knowledge of the planning and development industry and enthusiastic approach to achieve the best for our clients sets us apart from the competition.

We embrace localism and our approach to community engagement benefits local communities and our clients.

Not only do we strongly advocate engaging with the community in our professional advice, but as a company we are proud to invest in our local community, through sponsorship, fundraising and giving free advice to community groups.

“The team at Optimis are dynamic and highly professional, and offers a strong service to clients." Nick Raynsford, former Planning and Housing Minister and Chair of the Judging Panel (RTPI Awards 2017)


The client acquired a sensitive site with an outline consent that had been the topic of years of planning negotiation and in an area where an eloquent and vociferous community were deeply concerned by the nature, scale and dominance of the development for 1,300 dwellings.


On 28th February 2019, Luton Borough Council introduced an Article 4 Direction restricting permitted development rights, for the conversion of office to residential accommodation in a number of locations across the Borough.

An article published by the Planning Resource on March 4th 2019 highlighted which local authorities have had the most decisions overturned at appeal and are over the ‘special measures’ threshold of 10%.

we can help with pragmatic strategy

providing assistance to developers and landowners